Halifax-based web marketing and development firm, ISL, has been recognized as a Google Analytics™ Authorized Consultant—the first in Atlantic Canada and one of only six in the country.
The certification means ISL is part of a group of Google-authorized companies providing clients with insight into how users behave on their websites and the ability to better measure Internet marketing campaigns.
“It is an honour to be recognized by Google for our expertise,” said Malcolm Fraser, President, ISL. “Our clients want their website and Internet marketing to reach the audiences that matter to them and achieve the desired results.”
Google Analytics allows ISL to evaluate the performance of client websites and marketing activities then identify necessary changes to improve performance and, ultimately, their return on investment.
“What this really boils down to is making sure the time and money clients spend using the Internet as a marketing tool delivers success,” said Fraser.
Google Analytics improves online salesISL works with several clients, including Clearwater Seafood L.P., where Google Analytics was used to better understand users’ e-commerce shopping experience.
“Using Google Analytics, ISL tracked each step in the online shopping cart process and identified where potential buyers were abandoning their purchases,” said Leahann Landry, Marketing Projects Manager, Clearwater Seafood L.P. "ISL is very knowledgeable and uncovered information from our analytics that is critical to our business."
As a Google Analytics Authorized Consultant, ISL receives regular training from Google and access to the latest Google Analytics upgrades and features.
ISL web marketing and development delivers strategy, development,
web design,
Internet marketing and website management services to our clients.
Learn more about ISL's
Google Analytics Consulting Services