With over 140 hotels across Canada, Westmount Hospitality Group recognized the need for consumers to quickly find the accommodations they are searching for online. Because of a competitive travel and tourism market, web marketing has become an increasingly important tool for WHG.
With the aim of creating an easier user experience, a new consumer-focused website was launched: www.innvestreithotels.com
The new website features:
- A custom-built interactive hotel search tool
- RSS feeds to receive hotel specials & packages
- Google maps integration for every property
- E-newsletter subscriptions for hotel promotions
- Flicker slideshow integration to showcase hotels
Using Google Analytics, WHG will be able to track and understand the success of the new additions to their website.
“We are hoping the site will provide a better overall user experience and continue to attract a growing number of new and returning visitors,” Linda Jamieson, vice president of sales and marketing at InnVest REIT Hotels. “We want our customers to know they can count on us for accurate hotel information, great specials and packages, and clear booking instructions.”
OneWeb CMS: A User-Friendly Way to Manage Your Website
InnVest REIT's previous content management system (CMS) was difficult to use and made site updates a time consuming process. There was a lack of interest and commitment from their prior vendor in maintaining the website. Innvestreithotels.com is now built on ISL’s own CMS, OneWeb 5.1. Ease and flexibility were important factors in selecting ISL.
About InnVest REIT Hotels
The InnVest REIT Hotels portfolio includes over 140 hotels in Canada from many respected brand names in the hospitality industry. Whether travellers are seeking a simple room for the night, a suite wired for business, the best place to host a reception or annual meeting, pet friendly hotels, hotels that cater to CARP and AARP travel, accommodations for sports travel team rates, or a four-star leisure experience - InnVest REIT has the hotel to match every need and budget.
About ISL
ISL web marketing and development delivers strategy, development,
web design,
Internet marketing and website management services to our clients.