ISL Web Marketing & Development

August 2009

direction signs

featureUse YouTube to Drive Traffic to Your Siteby  Emily Stephen

With 71 million unique users a month, YouTube has become one of the most popular web sites on the Internet.

It’s surprising that more businesses have not taken advantage of this powerful tool. Consider the opportunity you have to reach millions each month.

Learn how YouTube increases online exposure

In Perspective
Bridge the Gen-Next gap with Intranets
by Murray Etheridge


As "Generation Next" starts entering the workforce, the ability to support your employees’ growth, loyalty, and participation is increasingly important.

Their values and expectations differ from business leaders of the baby boomer generation.  An intranet and a few well chosen social media tools can help.

Learn how to use an Intranet to improve Gen-Next retention

In Practice
Benchmarking: Compare web statsby Emily Stephen


Google Analytics is a great tool to monitor how many people visit your site, which pages are viewed the most, what keywords are bringing users to your site, etc.

But what about discovering how your site is doing in comparison to your competitors? By setting up Benchmarks, you will have access to this kind of information.

Learn about the context of your GA reports




ArchiveD Issues 
November 2011: Tips for choosing an eCommerce solution, LinkedIn company pages, Events as goals
July 2011: What are QR codes, In-Page Analytics, SEO and social media
October 2010: business objectives & emarketing, choosing web content, websites & social media
July 2010: value of website experience, CANSPAM Act, PPC vs. SEO
April 2010: website versioning, anatomy of an email, hold your emarketing campaigns responsible
Winter 2010:
ungoogle yourself, new goal setting in Google Analytics, cleaning up your website
November 2009: wading into Internet marketing, get LinkedIn, greater intelligence from Google Analytics
Fall 2009: Facebook for your business, website analytics, social media trends
August 2009: YouTube for your business, Intranets, benchmarking in Google Analytics
July 2009: choosing a web provider, photo selection, how to use site search
June 2009: hyperlinks, SEO basics, web governance
May 2009: monthly commitment, online business models, designing for scroll
March 2009: internet junkie, dropdown menus, benefits of online measurement
Winter 2009: website resolutions, facebook etiquette, visitor stats
December 2008: social media, campaign performance, PPC ads
November 2008: web marketing, keywords, A/B testing
October 2008: usability, bounce rate, website performance
September 2008: ROI, link building, PPC campaign
August 2008: mobile friendly, top content, corporate blog
July 2008: website = asset, emarketing, can-spam
June 2008: web 2.0, google analytics, landing page