December 2008

  

featureObama 2.0by Anna Suutarla

Obama’s twitter feed following the election:
We just made history. All of this happened because you gave your time, talent and passion. All of this happened because of you. Thanks

Everyone is talking about Barack Obama’s social media advantage. He is out there on twitter, facebook and MySpace. He is engaging the people where the people want to be engaged. 

If social media works for a political campaign, can it work for a business?

In The NumbersMeasure campaign performance
by Steve Lionais

Measuring the effectiveness of your internet marketing campaign is easier than you think. I’ll give you a quick low-down on how to do this using Google Analytics.   

Learn to measure campaign performance
In Practice
PPC Ads and Quality Score by Steve Lionais
Pay-per-click search marketing is a great way to drive highly qualified, measurable traffic to your site. But make sure you're not spending more of your marketing budget than you need to.

Optimize your PPC ad
 
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ArchiveD Issues  

July 2010: value of website experience, CANSPAM Act, PPC vs. SEO
April 2010: website versioning, anatomy of an email, hold your emarketing campaigns responsible
Winter 2010: ungoogle yourself, new goal setting in Google Analytics, cleaning up your website
November 2009: wading into Internet marketing, get LinkedIn, greater intelligence from Google Analytics
Fall 2009: Facebook for your business, website analytics, social media trends
August 2009: YouTube for your business, Intranets, benchmarking in Google Analytics
July 2009: choosing a web provider, photo selection, how to use site search
June 2009: hyperlinks, SEO basics, web governance
May 2009: monthly commitment, online business models, designing for scroll
March 2009: internet junkie, dropdown menus, benefits of online measurement
Winter 2009: website resolutions, facebook etiquette, visitor stats
December 2008: social media, campaign performance, PPC ads
November 2008: web marketing, keywords, A/B testing
October 2008: usability, bounce rate, website performance
September 2008: ROI, link building, PPC campaign
August 2008: mobile friendly, top content, corporate blog
July 2008: website = asset, emarketing, can-spam
June 2008: web 2.0, google analytics, landing page