July 2008
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featureYour Lobby on the Internetby Malcolm Fraser
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Have you ever thought about how much money you've invested in your office reception area, storefront, or building? Now compare that to your website.

Considering how large the internet population is and how big your potential market is online, does it make sense to spend more money on your lobby than your corporate presence on the Internet? Investing in a website is no different than building a physical asset that generates a return for your business.
Learn about developing an Internet asset

In The Numbers
Improve Your Emarketing ROI by Measuring Goalsby Stephanie Lummis

Web Analytics software goes way beyond tracking Visitors and Page Views. Set up your software to measure ROI of your emarketing campaigns using goals and conversion rates.
Improve your ROI now
In Practice
Are You CAN-SPAM Compliant?by Steve Lionais
As of July 7 anyone sending email to US residents must comply with updates to the CAN-SPAM legislation. Clarifications to the law were recently released and mailers must ensure their Email program is up to snuff.
Click here for the low down on the new rules
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ArchiveD Issues  

July 2010: value of website experience, CANSPAM Act, PPC vs. SEO
April 2010: website versioning, anatomy of an email, hold your emarketing campaigns responsible
Winter 2010: ungoogle yourself, new goal setting in Google Analytics, cleaning up your website
November 2009: wading into Internet marketing, get LinkedIn, greater intelligence from Google Analytics
Fall 2009: Facebook for your business, website analytics, social media trends
August 2009: YouTube for your business, Intranets, benchmarking in Google Analytics
July 2009: choosing a web provider, photo selection, how to use site search
June 2009: hyperlinks, SEO basics, web governance
May 2009: monthly commitment, online business models, designing for scroll
March 2009: internet junkie, dropdown menus, benefits of online measurement
Winter 2009: website resolutions, facebook etiquette, visitor stats
December 2008: social media, campaign performance, PPC ads
November 2008: web marketing, keywords, A/B testing
October 2008: usability, bounce rate, website performance
September 2008: ROI, link building, PPC campaign
August 2008: mobile friendly, top content, corporate blog
July 2008: website = asset, emarketing, can-spam
June 2008: web 2.0, google analytics, landing page