June 2008
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featureweb 2.0?by Malcolm Fraser
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The Internet is a boundless universe of opportunity for just about any organization. For most, this is the biggest problem. There are too many ideas.

Many business leaders have a hard time understanding, evaluating and deciphering great ideas brought to the table by their IT and Marketing experts. Consequently, they are missing opportunities to win in this quickly evolving media marketplace. From SEO (search engine optimization) strategies, to social networking tools like Facebook—too many choices and a tight budget, are at a crossroads.

So, let’s keep it simple. Here are a few questions that will help your organization evaluate these opportunities:
Continue reading Malcolm’s 4 questions to ask

In The Numbers
Measure, then make betterby Stephanie Lummis

We have always believed that a website can and should grow your business. This column will show you how to use your website analytics to attract more qualified people to your website and convert them into stakeholders: customers, partners, prospects, investors, employees, etc. 
Learn to grow your website with analytics
In Practice
Landing pages increase your marketing ROIby Steve Lionais

Set aside a little extra time and money to implement landing pages with your next emarketing campaign. In this article learn:

  • Why you should use landing pages
  • Tips for designing an effective landing page
  • Why testing your pages is important

Learn how to increase your marketing ROI
ArchiveD Issues 
November 2011: Tips for choosing an eCommerce solution, LinkedIn company pages, Events as goals
July 2011: What are QR codes, In-Page Analytics, SEO and social media
October 2010: business objectives & emarketing, choosing web content, websites & social media
July 2010: value of website experience, CANSPAM Act, PPC vs. SEO
April 2010: website versioning, anatomy of an email, hold your emarketing campaigns responsible
Winter 2010: ungoogle yourself, new goal setting in Google Analytics, cleaning up your website
November 2009: wading into Internet marketing, get LinkedIn, greater intelligence from Google Analytics
Fall 2009: Facebook for your business, website analytics, social media trends
August 2009: YouTube for your business, Intranets, benchmarking in Google Analytics
July 2009: choosing a web provider, photo selection, how to use site search
June 2009: hyperlinks, SEO basics, web governance
May 2009: monthly commitment, online business models, designing for scroll
March 2009: internet junkie, dropdown menus, benefits of online measurement
Winter 2009: website resolutions, facebook etiquette, visitor stats
December 2008: social media, campaign performance, PPC ads
November 2008: web marketing, keywords, A/B testing
October 2008: usability, bounce rate, website performance
September 2008: ROI, link building, PPC campaign
August 2008: mobile friendly, top content, corporate blog
July 2008: website = asset, emarketing, can-spam
June 2008: web 2.0, google analytics, landing page