March 2009
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featureInternet Junkie Whacked out
on the Webby Stephanie McGrath

The web is a weird and wonderful place.

It’s also the perfect environment in which to lose yourself for hours and hours when, perhaps, you should really be focusing on getting something productive done.

Read Steph's latest tangents

In The Numbers
You can't do that in printby Steve Lionais

Most marketers would agree that the Holy Grail is the ability to measure the effect your efforts have on the bottom line. The online world offers many advantages and opportunities for measurement that could never be contemplated in traditional advertising.

Learn the measurable advantages of online
In Practice
To drop down or not to drop down
by Stephanie Lummis

Most clients want drop down menus from their navigation. They see it as a short cut to get the visitor directly where they want to go. While this is true, they can also short cut the user experience.

Get the lowdown on drop downs
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ArchiveD Issues  

July 2010: value of website experience, CANSPAM Act, PPC vs. SEO
April 2010: website versioning, anatomy of an email, hold your emarketing campaigns responsible
Winter 2010: ungoogle yourself, new goal setting in Google Analytics, cleaning up your website
November 2009: wading into Internet marketing, get LinkedIn, greater intelligence from Google Analytics
Fall 2009: Facebook for your business, website analytics, social media trends
August 2009: YouTube for your business, Intranets, benchmarking in Google Analytics
July 2009: choosing a web provider, photo selection, how to use site search
June 2009: hyperlinks, SEO basics, web governance
May 2009: monthly commitment, online business models, designing for scroll
March 2009: internet junkie, dropdown menus, benefits of online measurement
Winter 2009: website resolutions, facebook etiquette, visitor stats
December 2008: social media, campaign performance, PPC ads
November 2008: web marketing, keywords, A/B testing
October 2008: usability, bounce rate, website performance
September 2008: ROI, link building, PPC campaign
August 2008: mobile friendly, top content, corporate blog
July 2008: website = asset, emarketing, can-spam
June 2008: web 2.0, google analytics, landing page