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.jpg) |  | | feature | When you think web, think marketingby Stephanie Lummis |
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With 85% of Canadian households online, consumers are increasingly connecting with businesses through the web. But too many times, managing the company web site is delegated to technical staff.
Get your web site out of the IT department
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Put keywords to workby Stephanie Lummis
How do people find your website? They turn to search engines. Google receives several hundred million queries each day. You want to make sure people looking for your business solution find you, even when they don’t know your company name.
Make it easy for people to find your website
Optimizing your web site is as easy as A/Bby Steve LionaisA/B and Multivariate testing can significantly improve the performance of your web site without spending any marketing dollars. Find out how your web site can work harder for you with A/B tesing.
Learn how to conduct an A/B test
ArchiveD Issues July 2010: value of website experience, CANSPAM Act, PPC vs. SEO
April 2010: website versioning, anatomy of an email, hold your emarketing campaigns responsible
Winter 2010: ungoogle yourself, new goal setting in Google Analytics, cleaning up your website
November 2009: wading into Internet marketing, get LinkedIn, greater intelligence from Google Analytics
Fall 2009: Facebook for your business, website analytics, social media trends
August 2009: YouTube for your business, Intranets, benchmarking in Google Analytics
July 2009: choosing a web provider, photo selection, how to use site search
June 2009: hyperlinks, SEO basics, web governance
May 2009: monthly commitment, online business models, designing for scroll
March 2009: internet junkie, dropdown menus, benefits of online measurement
Winter 2009: website resolutions, facebook etiquette, visitor stats
December 2008: social media, campaign performance, PPC ads
November 2008: web marketing, keywords, A/B testing
October 2008: usability, bounce rate, website performance
September 2008: ROI, link building, PPC campaign
August 2008: mobile friendly, top content, corporate blog
July 2008: website = asset, emarketing, can-spam
June 2008: web 2.0, google analytics, landing page