ISL Web Marketing & Development

November 2009

Water Drip

 

feature

Wading Into Internet Marketingby Stephanie Lummis

Internet marketing takes commitment to do it well. It's easy to test the waters, but for your organization to reap full benefits, you've got to be prepared to go back in, even if the water's cold. 

Learn how to get the most out of Internet Marketing

In Perspective
Get LinkedIn

by  Bryce Crosby

LinkedIn, an increasingly popular social media site, is more than Facebook in a suit. It is an online business-networking tool that any businessperson should be utilizing.

Learn how to get LinkedIn to the business world

In Practice
Greater Intelligence from Google Analyticsby Stephanie Lummis

Wouldn’t it be great to find out in real-time if online sales spiked or plummeted? Now you can. Try out the newly available ‘alerts’ feature in Google Analytics, and you'll know when something notable is happening on your website - as it happens.

Learn how to get more intelligence from your website stats



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ArchiveD Issues  

July 2010: value of website experience, CANSPAM Act, PPC vs. SEO
April 2010: website versioning, anatomy of an email, hold your emarketing campaigns responsible
Winter 2010: ungoogle yourself, new goal setting in Google Analytics, cleaning up your website
November 2009: wading into Internet marketing, get LinkedIn, greater intelligence from Google Analytics
Fall 2009: Facebook for your business, website analytics, social media trends
August 2009: YouTube for your business, Intranets, benchmarking in Google Analytics
July 2009: choosing a web provider, photo selection, how to use site search
June 2009: hyperlinks, SEO basics, web governance
May 2009: monthly commitment, online business models, designing for scroll
March 2009: internet junkie, dropdown menus, benefits of online measurement
Winter 2009: website resolutions, facebook etiquette, visitor stats
December 2008: social media, campaign performance, PPC ads
November 2008: web marketing, keywords, A/B testing
October 2008: usability, bounce rate, website performance
September 2008: ROI, link building, PPC campaign
August 2008: mobile friendly, top content, corporate blog
July 2008: website = asset, emarketing, can-spam
June 2008: web 2.0, google analytics, landing page