October 2008

Leaky Bucket Syndrome

 

 

featureLeaky Bucket Syndromeby Stephanie Lummis

Are visitors pouring out of your web site? Before you concentrate on bringing in more traffic, think quality content, intuitive navigation and usability. Create a more satisfying user experience for your current traffic and they will stay  longer and return more often.
Before you pour in traffic, fix the leaks

In The Numbers
High Bounce = Low Quality
by Stephanie Lummis

You don't want visitors bouncing off your web site. Bounce rate is the percent of single page visits to your site, reflecting the quality and relevance of your web site content.

Minimize your bounce rate now

In Practice
Get More from Your Website Visitorsby Steve Lionais
You’ve heard that it costs 10 times more to attract a new customer than retain an existing one. It applies to web sites too.
Increase your web site performance
ArchiveD Issues 
November 2011: Tips for choosing an eCommerce solution, LinkedIn company pages, Events as goals
July 2011: What are QR codes, In-Page Analytics, SEO and social media
October 2010: business objectives & emarketing, choosing web content, websites & social media
July 2010: value of website experience, CANSPAM Act, PPC vs. SEO
April 2010: website versioning, anatomy of an email, hold your emarketing campaigns responsible
Winter 2010: ungoogle yourself, new goal setting in Google Analytics, cleaning up your website
November 2009: wading into Internet marketing, get LinkedIn, greater intelligence from Google Analytics
Fall 2009: Facebook for your business, website analytics, social media trends
August 2009: YouTube for your business, Intranets, benchmarking in Google Analytics
July 2009: choosing a web provider, photo selection, how to use site search
June 2009: hyperlinks, SEO basics, web governance
May 2009: monthly commitment, online business models, designing for scroll
March 2009: internet junkie, dropdown menus, benefits of online measurement
Winter 2009: website resolutions, facebook etiquette, visitor stats
December 2008: social media, campaign performance, PPC ads
November 2008: web marketing, keywords, A/B testing
October 2008: usability, bounce rate, website performance
September 2008: ROI, link building, PPC campaign
August 2008: mobile friendly, top content, corporate blog
July 2008: website = asset, emarketing, can-spam
June 2008: web 2.0, google analytics, landing page