September 2008

Marketing budget under pressure?
Shift your spend online.by Steve Lionais

It’s obvious the US financial market is in a seriously bad spot. Lehman Brothers just went Chapter 11  and now the US government has backed AIG in attempt to rescue it from collapse. It’s times like this that marketing budgets are tightened and spending reigned in.  So, now’s the time to ramp up your online strategy.
See why online is effective when times are tough

In The Numbers
Referring Sites: Quantity and Qualityby Stephanie Lummis

Generate steady traffic to your website and improve search engine rankings with a solid inbound linking strategy.
See how to build quality inbound links
In Practice
Internet Media Buying:A First-timer's Guideby Steve Lionais
Making your first media buy on the Internet can be a little intimidating.  I've got a primer that'll help you get the most out of your marketing dollar. 

Learn how to make an effective buy

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ArchiveD Issues  

July 2010: value of website experience, CANSPAM Act, PPC vs. SEO
April 2010: website versioning, anatomy of an email, hold your emarketing campaigns responsible
Winter 2010: ungoogle yourself, new goal setting in Google Analytics, cleaning up your website
November 2009: wading into Internet marketing, get LinkedIn, greater intelligence from Google Analytics
Fall 2009: Facebook for your business, website analytics, social media trends
August 2009: YouTube for your business, Intranets, benchmarking in Google Analytics
July 2009: choosing a web provider, photo selection, how to use site search
June 2009: hyperlinks, SEO basics, web governance
May 2009: monthly commitment, online business models, designing for scroll
March 2009: internet junkie, dropdown menus, benefits of online measurement
Winter 2009: website resolutions, facebook etiquette, visitor stats
December 2008: social media, campaign performance, PPC ads
November 2008: web marketing, keywords, A/B testing
October 2008: usability, bounce rate, website performance
September 2008: ROI, link building, PPC campaign
August 2008: mobile friendly, top content, corporate blog
July 2008: website = asset, emarketing, can-spam
June 2008: web 2.0, google analytics, landing page