Winter 2010
Un-Google Yourself


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Un-Google Yourselfby Bryce Crosby

Let’s face it; we’ve all done it. We’ve all been curious or bored enough to type our names into Google to see what comes up. For most of us this is harmless and can sometimes be funny. For some the results are damaging, especially when potential employers are seeing the same results.

Make your personal life private on the Web

In Perspective
Clean Up the Closet of Your Website

by  Stephanie Lummis

 

What’s lurking in the closets of your website? Pull every bit of content out, and with the help of your website stats, start sorting. If it's not being read or looked at, why keep it?

Read tips for (almost) spring cleaning of your website

In Practice
Google Analytics: Setting Your Goalsby Alison Casey

New features in Google Analytics now allow you to track even more conversions by creating up to 20 goals, and define goals based on visit behaviour.  Tracking goal conversions is one of the best ways to assess how well your website is meeting its business objectives. 

Create better goals with Google Analytics

ArchiveD Issues 
November 2011: Tips for choosing an eCommerce solution, LinkedIn company pages, Events as goals
July 2011: What are QR codes, In-Page Analytics, SEO and social media
October 2010: business objectives & emarketing, choosing web content, websites & social media
July 2010: value of website experience, CANSPAM Act, PPC vs. SEO
April 2010: website versioning, anatomy of an email, hold your emarketing campaigns responsible
Winter 2010: ungoogle yourself, new goal setting in Google Analytics, cleaning up your website
November 2009: wading into Internet marketing, get LinkedIn, greater intelligence from Google Analytics
Fall 2009: Facebook for your business, website analytics, social media trends
August 2009: YouTube for your business, Intranets, benchmarking in Google Analytics
July 2009: choosing a web provider, photo selection, how to use site search
June 2009: hyperlinks, SEO basics, web governance
May 2009: monthly commitment, online business models, designing for scroll
March 2009: internet junkie, dropdown menus, benefits of online measurement
Winter 2009: website resolutions, facebook etiquette, visitor stats
December 2008: social media, campaign performance, PPC ads
November 2008: web marketing, keywords, A/B testing
October 2008: usability, bounce rate, website performance
September 2008: ROI, link building, PPC campaign
August 2008: mobile friendly, top content, corporate blog
July 2008: website = asset, emarketing, can-spam
June 2008: web 2.0, google analytics, landing page