Winter 2009
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featureGet your web site ready for 2009by Anna Suutarla
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It’s a New Year, a new beginning. While you have your resolutions to get fit and organized, you may want to add something to your list.

If you listen very carefully, you might hear a little voice. Get close to the screen; your web site is trying to tell you something...It wants to be in with the popular Google crowd, attract a good customer and best of all it’s willing to work 24/7 for you.

Read 12 web site resolutions

In The NumbersAll Visitors are not created equalby Stephanie Lummis

“How many people are coming to our web site?” This is probably one of the most commonly asked questions of your analytics.  Visitors and visits are a great raw indicator of performance, but taken on their own they only tell half the story.

Learn the visit-based ratios you should be tracking
 
In Practice
Facebook Etiquetteby Stephanie McGrath


It seems like all of Canada spends hours on Facebook. We’ve been noticing a disturbing tendency towards bad online manners.

So here are some tips for polite social surfing

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ArchiveD Issues  

July 2010: value of website experience, CANSPAM Act, PPC vs. SEO
April 2010: website versioning, anatomy of an email, hold your emarketing campaigns responsible
Winter 2010: ungoogle yourself, new goal setting in Google Analytics, cleaning up your website
November 2009: wading into Internet marketing, get LinkedIn, greater intelligence from Google Analytics
Fall 2009: Facebook for your business, website analytics, social media trends
August 2009: YouTube for your business, Intranets, benchmarking in Google Analytics
July 2009: choosing a web provider, photo selection, how to use site search
June 2009: hyperlinks, SEO basics, web governance
May 2009: monthly commitment, online business models, designing for scroll
March 2009: internet junkie, dropdown menus, benefits of online measurement
Winter 2009: website resolutions, facebook etiquette, visitor stats
December 2008: social media, campaign performance, PPC ads
November 2008: web marketing, keywords, A/B testing
October 2008: usability, bounce rate, website performance
September 2008: ROI, link building, PPC campaign
August 2008: mobile friendly, top content, corporate blog
July 2008: website = asset, emarketing, can-spam
June 2008: web 2.0, google analytics, landing page