Truefoam's previous website was giving potential customers the wrong impression. You'd never know from the design and content that the Dartmouth-based manufacturer is a leader in the insulation industry. The company also fought against the perception that expanded polystyrene is harmful to the environment.
Their new design incorporates more robust product information, better imagery of their products and facilities, and sections dedicated to their 2 primary markets: Homeowners and Dealers & Contractors.
Truefoam's previous site was outdated due to an inability to easily make changes or measure its effectiveness. Using Oneweb CMS they can now make edits and updates as needed and measure ROI for all their emarketing initiatives.
"Working with ISL led to an ideal collaboration between concept and design that has resulted in a final product that clearly illustrates Truefoam’s company-wide marketing concepts," states David Ball, Director of Marketing at Truefoam. "Thanks to OneWeb CMS, our site can easily be maintained 'in-house' to continuously reflect our company’s growth and innovation."