Understand how the numbers affect your business
Unlike traditional media, the Internet is highly measurable and web site traffic & campaign performance can be measured in real time. Adjustments can be made on the fly to optimize your spend and ensure a high ROI.
ISL will ensure your website is set up to track all levels of performance including day-to-day website traffic and any Internet marketing initiatives. Monthly reports and quarterly presentations will ensure your business is armed with the information it needs to succeed.
- Installation of web analytics tracking software on your site
- Set-up of appropriate reports and campaign tracking tools
- Creation of customized Key Performance Indicators
- Monthly performance reports
- Quarterly presentations with full analysis and recommendations
ISL uses Google Analytics
as its provider of choice for website measurement.