User testing involves a series of one-on-one sessions with folks in your target user group, in an unbiased environment by professional testers. Sessions are a combination of guided task lists and “free for all” exploration of your website. We observe and record:
- The paths users take to complete tasks
- How long task completion takes
- Success rates
- Confusing or ambiguous areas and wrong turns
- General impressions, comments and questions
And you can watch too. Clients are often shocked to see how people actually use their website.
You'll get a written report of our findings with recommendations for change, identifying immediate easy fixes and those that require further scope and planning. Small changes, even to aspects such as positioning or size of wording, can lead to tremendous improvements.
Ask us about usability testing for your website.
increases the sales/conversion rate by 100% and traffic by 150% (Jakob Nielsen)