Mount Saint Vincent University (The Mount) is a 4,000 student post-secondary education institute in Halifax, Nova Scotia and search is an important part of their online awareness strategy. Google, Bing, Yahoo, and other search engines can play an important role in a student’s discovery and evaluation of their options for continued education. Given this importance, the Mount sought strategic and tactical counsel on the subject of search engine optimization (SEO).
- Treat SEO projects in a non-traditional because there should not be a definitive “end”
- Define and monitor the quality of traffic generated from search, as opposed to rankings
- Define search strategies, optimize web assets, and monitor the performance of the results
- Evaluate the performance of targeted keywords