A daily-used resource on all things Nova Scotia, it's no surprise that novascotia.com is the Nova Scotia Tourism Agency's (NSTA) most prized digital asset. As digital partner, ISL was engaged to play a role in the website's refresh as part of a larger re-branding initiative led by advertising agency, Extreme Group.
- Creating a User Experience (UX) brief, providing counsel in all realms of UX, including the development of user personas, an updated information architecture (IA), and wireframes
- Guiding the website redesign through creative brief inputs and our knowledge of industry and design best practices
- Integrating new designs into the CMS
- Acting on performance data post-launch to increase key conversions such as newsletter sign-ups, travel guide orders and overall visitor engagement with the content